10+ London Hotel Secrets For Great Deals

London, the vibrant capital of England, is a popular destination for tourists and business travelers alike. With its rich history, cultural landmarks, and world-class entertainment options, it's no wonder that London is one of the most visited cities in the world. However, finding affordable accommodations in London can be a challenge, especially during peak travel seasons. In this article, we'll share 10+ London hotel secrets for great deals, helping you to save money and make the most of your trip to this fantastic city.
Understanding London’s Hotel Market

Before we dive into the secrets for finding great deals, it’s essential to understand London’s hotel market. London has a wide range of accommodations, from budget-friendly hostels to luxury hotels. The city is divided into several areas, each with its unique character and advantages. Covent Garden, Leicester Square, and SoHo are popular areas for tourists, while Shoreditch and Clerkenwell are trendy neighborhoods with a more laid-back atmosphere. Location is a critical factor in determining hotel prices, with properties in central areas tend to be more expensive than those in outer boroughs.
Secret 1: Be Flexible with Your Travel Dates
One of the most effective ways to save money on London hotels is to be flexible with your travel dates. Mid-week bookings tend to be cheaper than weekend stays, and off-season travel can result in significant discounts. If you’re not tied to specific dates, consider visiting London during the shoulder season (April to May or September to November), when the weather is still pleasant, and prices are lower. You can use online tools, such as hotel price comparison websites, to find the best deals for your desired travel dates.
Travel Dates | Average Hotel Price |
---|---|
Peak season (June to August) | £150-£250 per night |
Shoulder season (April to May or September to November) | £100-£180 per night |
Off-season (December to March) | £80-£150 per night |

Secret 2: Look for Hotels with Free Amenities
Some London hotels offer free amenities that can help you save money. Look for properties that provide free breakfast, Wi-Fi, or gym access. These perks can add up to significant savings, especially if you’re traveling with a family or group. Be sure to read the fine print and understand what’s included in the room rate.
Secret 3: Book a Hotel with a Kitchenette
If you’re planning a longer stay in London or prefer to self-cater, consider booking a hotel with a kitchenette. This can help you save money on food and drink, as you can prepare your own meals instead of relying on restaurants or room service. Serviced apartments and aparthotels are great options for travelers who want the flexibility to cook their own meals.
Secret 4: Use Online Travel Agencies (OTAs) to Compare Prices
Online travel agencies (OTAs) like Booking.com, Expedia, and Hotels.com can help you compare prices and find deals on London hotels. These websites often offer price match guarantees, exclusive discounts, and reward programs that can help you save money. Be sure to read reviews and check the cancellation policies before making a booking.
Secret 5: Consider Alternative Accommodations
London has a wide range of alternative accommodations, including hostels, guesthouses, and vacation rentals. These options can be more affordable than traditional hotels, especially for longer stays or group bookings. Airbnb and VRBO are popular platforms for finding alternative accommodations in London.
Secret 6: Look for Hotels with a Cancelation Policy
Life is unpredictable, and sometimes you may need to cancel your hotel booking. Look for hotels with a flexible cancellation policy that allows you to cancel or modify your booking without penalty. This can provide peace of mind and help you avoid losing money if your plans change.
Secret 7: Use Cashback and Rewards Apps
Cashback and rewards apps like TopCashback and Quidco can help you earn money back or accumulate points when booking a London hotel. These apps often partner with hotels and OTAs to offer exclusive deals and discounts.
Secret 8: Book a Hotel Outside of Central London
While staying in central London can be convenient, it’s often more expensive than staying in outer boroughs. Consider booking a hotel in Zone 2 or 3, which can offer more affordable options without sacrificing too much in terms of location. Tottenham, Stratford, and Greenwich are up-and-coming areas with a range of hotel options.
Secret 9: Look for Hotels with a Price Promise
Some hotels offer a price promise that guarantees the lowest rate. If you find a lower price for the same hotel on another website, the hotel will match it. This can provide assurance that you’re getting the best deal possible.
Secret 10: Book in Advance
Booking your London hotel in advance can help you save money, especially during peak travel seasons. Early bird discounts and advance purchase rates can offer significant savings, but be sure to read the cancellation policies before making a booking.
What is the best area to stay in London for tourists?
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Covent Garden, Leicester Square, and SoHo are popular areas for tourists, offering easy access to major attractions and public transportation.
How can I find the best deals on London hotels?
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Use online travel agencies (OTAs) to compare prices, look for hotels with free amenities, and consider booking a hotel with a kitchenette or outside of central London.
What are the benefits of booking a hotel with a flexible cancellation policy?
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Booking a hotel with a flexible cancellation policy can provide peace of mind and help you avoid losing money if your plans change.