Brands Of Hard Seltzer

Hard seltzer has become a popular beverage choice in recent years, with its low calorie and carbohydrate content making it an attractive option for health-conscious consumers. The market has seen a significant influx of new brands, each offering unique flavors and ingredients. In this article, we will explore some of the most well-known brands of hard seltzer, their history, and what sets them apart from the competition.

Introduction to Hard Seltzer

Hard seltzer is a type of alcoholic beverage that is made by fermenting water with yeast, then adding flavorings and carbonation. The result is a crisp, refreshing drink that is often compared to beer, but with a lower calorie and carbohydrate content. The hard seltzer market has grown rapidly in recent years, with sales increasing by over 200% in 2020 alone.

Early Adopters: Spindrift and White Claw

Two of the earliest and most well-known brands of hard seltzer are Spindrift and White Claw. Spindrift, founded in 2010, was one of the first companies to market a hard seltzer product, with a focus on using natural ingredients and unique flavors. White Claw, launched in 2016, quickly gained popularity with its affordable price point and wide range of flavors. Both brands have been credited with helping to popularize the hard seltzer category and paving the way for new entrants.

New Entrants: Bon & Viv and Truly

In recent years, several new brands have entered the hard seltzer market, including Bon & Viv and Truly. Bon & Viv, launched in 2018, is known for its vibrant packaging and unique flavors, such as Cranberry and Grapefruit. Truly, launched in 2016, has gained popularity with its wide range of flavors and affordable price point. Both brands have been successful in carving out their own niche in the market and attracting a loyal following.

Innovators: High Noon and Cutwater

Some brands, such as High Noon and Cutwater, are innovating in the hard seltzer space by using unique ingredients and production methods. High Noon, launched in 2019, uses real vodka and natural flavors to create a premium hard seltzer experience. Cutwater, launched in 2017, uses a combination of real spirits and natural flavors to create a range of unique and delicious flavors. These brands are helping to push the boundaries of what is possible in the hard seltzer category and attracting consumers who are looking for something new and exciting.

International Brands: Smirnoff and Corona

International brands, such as Smirnoff and Corona, have also entered the hard seltzer market, bringing their own unique perspective and expertise. Smirnoff, launched in 2019, uses its experience in the vodka market to create a range of delicious and refreshing hard seltzer flavors. Corona, launched in 2020, uses its expertise in the beer market to create a hard seltzer that is perfect for warm weather and outdoor activities. These brands are helping to bring the hard seltzer category to a wider audience and attracting consumers who are looking for a familiar brand name.

Conclusion

In conclusion, the hard seltzer market is a rapidly growing and highly competitive space, with a wide range of brands offering unique flavors and ingredients. From early adopters like Spindrift and White Claw, to new entrants like Bon & Viv and Truly, and innovators like High Noon and Cutwater, there is something for every consumer in the hard seltzer market. As the market continues to evolve, it will be exciting to see how brands adapt and innovate to meet the changing needs and preferences of consumers.