The practice of automatically applying “likes” to images on the Instagram platform refers to the use of software or services designed to simulate user engagement. This involves algorithms or third-party applications that identify and interact with posts, typically based on pre-set criteria such as hashtags, user accounts, or content type. A concrete instance is utilizing a bot to “like” every photo containing the hashtag #travelphotography, aiming to increase the visibility of a user’s profile.
The motivations behind employing automated engagement techniques are varied. Some users seek to enhance the perceived popularity of their content, hoping to attract organic followers and expand their reach. Others utilize it as a growth strategy, believing that increased visibility will lead to greater brand awareness or sales. Historically, this type of automated activity has been a recurring tactic in the social media landscape, evolving alongside platform algorithms and user behaviors.