A method to categorize and discover images on a visual social media platform, involving the use of a keyword or phrase preceded by a hash symbol. For instance, adding ‘#landscapephotography’ to a post aids individuals searching for that specific type of image to locate it within the platform’s vast content library.
The strategic implementation of these tags enhances the visibility of photographic content, potentially broadening audience reach and engagement. Historically, this practice evolved from early internet relay chat systems, adapting to social media’s organizational needs and evolving into a key tool for content discoverability and community building around shared interests. Increased reach can lead to greater opportunities for photographers, including potential collaborations or even commercial success.