The process of creating shared narratives on Instagram Stories involves multiple accounts contributing to a single Story frame. This is achieved through specific features within the platform that allow users to invite others to add their own content, such as photos or videos, to an existing Story. For example, a brand could partner with an influencer, and both accounts would post content visible on either profile’s Story.
This collaborative feature offers advantages, enhancing audience reach and generating diversified content perspectives. It broadens exposure to new demographics by leveraging the followers of collaborating accounts. Historically, brands relied solely on individual posting, but this function enables synergistic partnerships and cross-promotion, leading to potentially greater engagement and brand visibility.