Concise and descriptive labels assigned to collections of Instagram Stories archived within a user’s profile. These labels, positioned prominently beneath the profile bio, categorize and visually represent themed groups of past content. For example, a business account might use labels such as “Products,” “Events,” or “Customer Reviews” to organize its Story content.
Effective categorization enhances user experience by providing a structured and readily accessible library of content. This functionality allows profile visitors to quickly locate information of interest, extending the lifespan and impact of individual Instagram Stories beyond their initial 24-hour availability. Historically, this feature addressed a need for organized and persistent content on a platform initially designed for ephemeral sharing.