The act of gaining an unfair advantage during a live broadcast on the Instagram platform, specifically to artificially inflate viewer counts, engagement metrics, or perceived popularity, can be detrimental to authentic content creation. For instance, some users may employ bots or coordinate with external groups to send automated comments and likes, creating the illusion of widespread interest that does not genuinely exist.
This manipulation undermines the integrity of the platform and its intended use for genuine interaction. By distorting audience metrics, it makes it difficult for legitimate creators to gain visibility and recognition for their original work. Historically, social media platforms have struggled to combat such deceptive practices, continuously adapting their algorithms and enforcement policies to detect and penalize fraudulent activity.