The ability to incorporate audio into visual content on Instagram via desktop interfaces presents a unique challenge. While the Instagram mobile application readily provides tools for adding licensed music tracks to stories and reels, the web-based version offers limited direct functionality for music integration. The process typically involves creating the video content, adding the desired audio using external video editing software on a computer, and then uploading the finalized video file to Instagram through the web interface.
Integrating music enhances the overall viewing experience, evokes specific emotions, and can significantly boost audience engagement. Music also provides a backdrop that fills in the gaps for purely visual content. Furthermore, a relevant and well-chosen soundtrack can contribute to the discovery of content. Though the desktop method requires more preparation, it enables greater audio editing control before uploading.