Interactive elements appearing within YouTube videos, generally located in the top right corner and denoted by a small “i” icon, provide viewers with supplementary information. These features, when clicked, expand to display a panel containing options like links to other videos, playlists, channels, or external websites. For example, a video discussing the history of photography might incorporate a card leading to a related documentary or a website featuring a detailed timeline.
The inclusion of these elements serves multiple purposes. Content creators leverage them to enhance audience engagement, cross-promote their material, and direct viewers toward pertinent resources. Functionally, these interactive prompts can increase watch time, subscriptions, and traffic to external platforms. Historically, their introduction represented a significant step in evolving the viewing experience from passive consumption to a more interactive and dynamic one, enabling creators to foster deeper connections with their audience.
