The phrase references a type of user-generated content commonly found on a video-sharing platform. It describes videos where individuals express strong, often positive, reactions to a company, product, or service. For instance, a consumer might create a video showcasing an exceptional experience with a business, using emotive language to convey their satisfaction.
Such content holds significance for organizations as it represents authentic customer testimonials. The perceived genuineness of these videos can build trust with potential clients and enhance brand reputation. Historically, word-of-mouth marketing has always been valuable; this format simply modernizes that concept for a digital audience. It provides a direct, unfiltered perspective that traditional advertising may lack.
