The phrase identifies a category of short, often witty or sarcastic phrases intended to be used as text accompanying images posted on the social media platform Instagram. These captions typically reference a past romantic relationship and are designed to convey a sense of independence, strength, or even humorous disdain toward the former partner. An example would be a picture of oneself looking confident with the caption: “Leveling up since the breakup.”
The rise of these types of phrases reflects a trend of self-expression and curated online personas. The use of assertive or humorous wording can serve as a form of personal empowerment and a way to project a desired image to followers. Historically, expressions of heartbreak or anger were often kept private, but social media has provided a public platform for processing and sharing these emotions, albeit in a controlled and often stylized manner. The potential benefits include emotional catharsis, social validation, and the establishment of a resilient online image.