The capacity for a business profile on Instagram to identify individual viewers of its content is limited. While businesses can access aggregate data revealing the number of accounts that have watched a Story or Reel, or the total views on a video post, the platform does not disclose the specific usernames of each individual viewer. For instance, a business might see that 500 accounts viewed their Story, but it cannot see who those 500 accounts are.
Understanding the extent of viewer identification capabilities is important for businesses strategizing their content and community engagement. Knowing whether individual viewers are identifiable has implications for data privacy, targeted advertising, and influencer marketing campaigns. Historically, Instagram’s data policy has prioritized user privacy, resulting in restricted access to granular user data for business accounts.