Instagram implements daily following limits to combat spam and bot activity. These restrictions are designed to maintain the platform’s integrity and prevent excessive, automated following behavior. The exact number of accounts an individual is permitted to follow within a 24-hour period is not a publicly disclosed figure but is instead determined by an algorithm.
Enforcing a following limit is crucial for several reasons. It diminishes the effectiveness of spam accounts that attempt to rapidly gain attention through mass-following strategies. This safeguard also enhances user experience by reducing the likelihood of encountering irrelevant or unwanted content in their feeds. Historically, without such limitations, the platform was more susceptible to manipulation and artificial inflation of follower counts.