The proportion of viewers who click on a YouTube video after seeing its impression (thumbnail and title) is a critical metric for channel performance. This percentage represents the effectiveness of the video’s presentation in enticing viewers to watch. For example, if a video is shown to 100 viewers and 5 click on it, the percentage is 5%.
A higher percentage signals that a video is appealing and relevant to the target audience, leading to increased viewership, watch time, and ultimately, better discoverability within the platform’s algorithm. Monitoring its evolution over time provides valuable insights into content strategy and audience preferences.