The availability of advertising that allows viewers to bypass the advertisement after a short duration has been a feature of the YouTube platform for several years. This advertising model provides a balance between revenue generation for content creators and a less intrusive viewing experience for users.
Skippable advertisements became important because they are often preferred by viewers compared to non-skippable ads. It gives a sense of control, improving overall user satisfaction with the platform. Historically, this ad format played a significant role in YouTube’s advertising strategy and contributes a substantial portion to its overall advertising revenue.