The arrangement of the accounts a user chooses to follow on the Instagram platform is not presented chronologically or alphabetically by default. Instead, the display is determined by an algorithm that prioritizes accounts with whom the user interacts most frequently. Factors influencing this prioritization include the frequency of likes, comments, direct messages exchanged, and stories viewed.
This algorithmic organization aims to enhance user engagement by surfacing content from connections deemed most relevant. The approach is intended to tailor the experience, ensuring individuals are more likely to see posts from accounts they find interesting. The systems evolution reflects a shift from a simple chronological feed to a more complex, personalized presentation, mirroring similar trends across various social media platforms.