Text overlays applied to short-form video or image content on a specific social media platform are a method of providing context, accessibility, or creative expression. These textual additions appear directly on the visual material and can range from simple descriptions to more elaborate narratives. As an illustration, a user posting a video of a concert might include the artist’s name and the song title as an overlay.
The inclusion of on-screen text enhances viewer engagement by catering to different consumption preferences, including those who watch with the sound off. Furthermore, it broadens content reach by making it more accessible to individuals with hearing impairments. The practice has evolved from basic identification to sophisticated storytelling, impacting how individuals communicate and interact with digital content.