A post type on a popular social media platform allows users to share multiple photos or videos in a single post, which viewers can swipe through horizontally. For example, a brand could use this format to showcase different angles of a product or tell a step-by-step story. The term, in essence, describes a collection of up to ten images or videos presented as a single, interactive piece of content.
This feature is beneficial for increased engagement and storytelling. Its function is to present more content to an audience without overwhelming their feeds with individual posts. In the platform’s relatively short history, this multi-image/video capability has evolved from a simple photo dump alternative to a strategic tool for content marketing and audience connection. It offers improved potential for conveying comprehensive messages, tutorials, or product demonstrations.