The service provides access to live television channels and on-demand content via an application specifically designed for and available on television sets manufactured by the South Korean multinational electronics company. This functionality integrates streaming television services directly onto the user’s television interface.
Integrating a streaming television service into a modern television set offers numerous advantages, including cord-cutting cost savings, a centralized entertainment hub, and the elimination of external hardware like streaming sticks. This integration represents a significant shift in how viewers consume television, offering flexibility and convenience. The development of dedicated applications for smart television platforms has facilitated wider adoption of over-the-top content delivery methods.
