The ability to add a place to Instagram allows users to tag content with specific geographical coordinates or business names, enriching the context and discoverability of their posts and stories. This process primarily involves using Facebook’s “Check-ins” feature to create a new place, which then becomes searchable and selectable on Instagram. For example, a user establishing a new cafe can create its location on Facebook and subsequently tag it in Instagram posts, allowing others to find and visit the establishment.
Tagging locations offers numerous benefits. Businesses can increase their visibility, attracting potential customers and generating foot traffic. Users exploring Instagram can discover new places and experiences based on location tags. Historically, this feature has evolved from simple geotagging to a more sophisticated system integrated with business listings, providing valuable marketing and discovery opportunities for various entities.
