The practice of acquiring pre-existing social media profiles, specifically those established some time ago on a photo and video-sharing platform, represents a transaction where ownership is transferred from the original creator to a new entity. These profiles often possess an established history of content, followers, and engagement metrics. For example, a business might seek a profile created several years prior with a substantial follower count, hoping to leverage its existing audience.
The perceived value of acquiring established social media profiles stems from several factors. These include potential access to an existing audience, a perceived boost in credibility due to the profile’s age, and the opportunity to bypass the initial effort required to build a following from scratch. Historically, this practice has emerged as a strategy for rapid market entry and audience acquisition in competitive online environments. This route can offer a shortcut compared to organically building a brand presence.