The ability to include another Instagram account as a co-author on a post, even after the initial publication, represents a significant evolution in social media collaboration. This feature allows users to retroactively acknowledge contributions or partnerships, enhancing visibility for both accounts. For instance, if a photographer uses a model in a shoot but forgets to tag them as a collaborator initially, the collaborator invite can be sent after the post is live.
This capability offers numerous advantages. It ensures proper attribution, prevents potential disputes over intellectual property, and expands the post’s reach to both collaborators’ audiences. Historically, if a collaboration was omitted during the original posting, the only option was to delete and repost, losing engagement metrics. The current functionality preserves these metrics while rectifying the omission, a notable improvement.