Automated programs designed to mimic human user activity on the Instagram platform are prevalent. These programs can perform actions such as following accounts, liking posts, commenting, and sending direct messages. For example, a program might be configured to automatically follow users who utilize specific hashtags, or to leave generic comments on images containing certain features.
The emergence and utilization of these programs stem from a desire to increase visibility, grow audience size, and automate repetitive tasks associated with social media management. Historically, individuals and businesses have employed these strategies to artificially inflate metrics, potentially leading to perceived influence or increased engagement. However, the use of such programs carries risks related to violating platform terms of service and potentially damaging account reputation.