These are the areas on the YouTube platform, excluding the search function and channel pages, where viewers discover content. This includes the homepage, the “Up Next” section after a video, subscription feeds, and trending pages. For example, a user might find a cooking demonstration recommended on their homepage based on their viewing history or a popular music video listed on the trending page.
The prominence of these areas makes them crucial for creators. Securing placement there can significantly boost video visibility, leading to increased watch time and subscriber growth. Historically, these features have evolved from simple algorithmic suggestions to more sophisticated, personalized recommendations powered by machine learning, reflecting user preferences and platform trends.