The ability to add music directly to an Instagram profile, rather than just Stories or Reels, is not a universally available feature. Access to such functionalities is often determined by regional restrictions, account type, and Instagram’s ongoing feature rollout strategies. As an example, some users might find the option readily available within their profile settings, while others do not see this option at all.
This differential availability stems from several factors, including licensing agreements with music publishers and artists, testing new features with limited user groups to gather feedback, and adherence to local regulations regarding content distribution. Historically, social media platforms have grappled with copyright issues related to music, leading to cautious and phased implementations of music-related features.