The process of modifying the displayed image representing a Highlight or a profile’s overall aesthetic on the Instagram platform involves several steps. It allows users to visually curate their profile beyond individual posts and stories. This adjustment can be applied to existing Highlights or during the creation of new ones. For example, a business may wish to update a Highlight cover to reflect a seasonal promotion, while an individual user might update a cover to match a recent change in personal style.
Strategic management of these images provides a more cohesive and engaging viewing experience for followers and visitors. A consistent visual theme across these images can enhance brand recognition, improve profile navigability, and convey a desired message more effectively. In the past, cover image selection was more limited, but platform updates have expanded the range of options available to users, offering greater control over profile presentation.