The practice of acquiring low-cost metrics intended to artificially inflate perceived engagement on the Instagram platform involves transactions where individuals or entities pay for views of their posts. These engagements, often sold in bulk at reduced rates, typically originate from sources that do not represent genuine user interest or potential customers.
The underlying motive for such purchases stems from a desire to project an image of popularity and influence. Historically, individuals and businesses have employed these tactics in hopes of attracting organic followers and boosting their credibility. However, the value derived from this activity is often short-lived and can be detrimental to long-term growth and brand reputation, as genuine engagement is far more valuable for sustained impact.
