A notice asserting copyright infringement on YouTube can take two primary forms: a claim or a strike. A copyright claim typically arises when a YouTube video contains copyrighted material, such as music or video clips, owned by someone else. The copyright holder may choose to monetize the video, block it in certain territories, or track its viewership statistics. For instance, a video using a popular song may trigger a claim allowing the song’s owner to earn revenue from the advertisement shown on the video.
A copyright strike, on the other hand, is a more serious action. It is issued when a copyright owner sends YouTube a complete and valid legal takedown notice for infringing content. A single strike can significantly impact a channel’s standing. Accumulating three copyright strikes results in the termination of the channel and all associated videos. These mechanisms are in place to protect copyright and provide remedies for its infringement.