Software designed to automatically engage with Instagram posts by liking comments is a tool used by some account holders. This functionality aims to mimic genuine user interaction by performing actions such as marking comments as favorable. For example, an account might employ such a tool to automatically like all positive feedback left on its posts.
The perceived value of these automated systems lies in their potential to amplify the visibility of content and project an image of active community engagement. Historically, the pursuit of increased online visibility has driven the development and utilization of various automated tools across social media platforms. The potential to quickly scale up apparent engagement is a key driver for those considering such methods.