The practice involves users agreeing to exchange remarks on each other’s posts within the Instagram platform. This reciprocal action aims to boost the appearance of engagement, potentially increasing the visibility of individual accounts and their content. For example, individuals might participate in dedicated groups or threads where they post links to their images, requesting others to provide feedback and, in turn, offering commentary on the posts of other participants.
This strategy is often employed to simulate organic interaction, which some believe can improve the ranking of content within Instagram’s algorithms. Historically, aspiring influencers and businesses seeking rapid growth have utilized such methods to create an initial impression of popularity. The perceived benefit lies in generating a higher volume of conversation surrounding posted material, thereby attracting more attention from both the platform’s algorithm and other users.
