A metric calculated by dividing the number of comments on a YouTube video by its total number of views provides an indication of audience engagement. For instance, a video with 100,000 views and 1,000 comments has a ratio of 0.01, or 1%. This figure suggests that approximately 1% of viewers were motivated to leave a comment.
This metric serves as a valuable indicator of content resonance and audience participation. A higher ratio can suggest that the content sparks conversations, elicits strong reactions, or encourages viewers to share their perspectives. Analyzing these ratios over time or comparing them across different content types can offer insights into audience preferences and the effectiveness of specific content strategies. Historically, this ratio has been used as a simple, readily available indicator, though it should be considered alongside other, more sophisticated engagement metrics.
