An automated system designed to generate “likes” on comments within the Instagram platform. Such systems artificially inflate the perceived popularity of specific comments, potentially influencing user perception and engagement metrics. For example, a business might deploy such a system to make favorable reviews appear more prominent.
The rise of these automated systems reflects an ongoing effort to manipulate social media algorithms and user behavior. Historically, marketers have sought methods to enhance visibility and credibility online; these tools represent a more recent iteration of that pursuit. The perceived benefits include increased brand awareness and improved social proof, though the ethical implications remain a significant concern.