The phrase refers to the process of disabling the “online” status indicator on the Instagram platform. This status, visible to other users who follow or interact with an account, shows when the account is currently active within the application or was recently active. Disabling it conceals one’s activity status from others.
Privacy is a primary motivation for hiding online presence. It allows users to browse and interact on the platform without the perceived pressure of immediate responses or the feeling of being constantly monitored. Historically, such features have evolved in response to user demand for greater control over their digital footprint and online interactions, reflecting a broader trend towards enhanced privacy settings across social media platforms.