Visually cohesive icons or images displayed on an Instagram profile, that represent different categories of archived stories, enhance brand identity and user experience. For example, a travel blogger might use airplane, hotel, or camera icons to categorize their travel stories by destination or activity.
The practice significantly improves the profile’s overall aesthetic, creating a more professional and curated appearance. This visual organization encourages visitors to explore the profile’s content further, leading to increased engagement and a stronger connection with the brand or individual. While the feature is relatively new to social media, its adoption is rapidly becoming standard practice for optimizing profile presentation.