These visual elements are utilized to categorize and brand Instagram Stories that are archived into Highlights. Their color palette, specifically the azure family, provides a consistent aesthetic for a user’s profile, contributing to a cohesive visual identity. For example, a travel blogger might use various shades of cerulean to group their highlights by geographic region.
The integration of this specific color scheme can significantly enhance brand recognition and improve profile navigation. A unified visual theme promotes professionalism and allows viewers to quickly identify and access content of interest. Historically, individualized and disparate covers detracted from profile coherence, making a unified color scheme a valuable branding tool.