On Instagram, actions that are performed by software, rather than directly by a human user, constitute automated activity. This encompasses a wide range of functions, such as automatically liking posts, following accounts, posting comments, or sending direct messages. For example, a program set up to like every post with a specific hashtag is engaging in this kind of non-manual interaction.
The use of these automated methods has become prevalent due to the perceived benefits of increased efficiency and scalability in growing an account’s reach and engagement. Historically, businesses and individuals seeking rapid expansion of their online presence have adopted such tools. However, this approach can violate Instagram’s terms of service and potentially lead to account penalties, reduced organic visibility, or even account suspension.