Instagram Stories are designed to be ephemeral content. After a defined period, these posts are automatically removed from public view. This characteristic distinguishes them from standard Instagram posts, which remain indefinitely unless actively deleted by the user.
The ephemeral nature of these posts encourages spontaneous and less curated content sharing. This can foster a sense of immediacy and authenticity, potentially increasing user engagement and providing a platform for more casual communication. The temporary visibility can also alleviate concerns about long-term content permanence.