On Instagram, this term represents a connection between users. It signifies one user subscribing to another user’s content. When a user establishes this connection, they will see posts, stories, and other updates from the followed account in their personal feed. For example, if a user finds a photographer whose work they admire, they can connect to that account to regularly view new images.
This feature is fundamental to the platform’s functionality, driving content discovery and fostering communities. It allows individuals and organizations to build an audience and share their content with interested parties. This mechanism has also been essential to the growth of influencer marketing and the creation of online social networks, changing how information and trends are disseminated.