Instagram Insights provides data about an account’s followers and content performance. This feature presents metrics such as reach, impressions, website clicks, and follower demographics. For example, it reveals the times when followers are most active or which posts garnered the most engagement.
This information allows account holders to understand audience behavior and optimize content strategy. It enables more effective targeting, improved content relevance, and increased engagement. Analyzing these metrics provides a historical perspective on content effectiveness and informs future posting decisions. Before its widespread availability, marketers relied on external tools or manual tracking to obtain similar data.