On YouTube, “ft.” is an abbreviation of “featuring.” It signifies that the video includes the participation of another individual, artist, or channel alongside the primary creator. For instance, a musician might release a song on their YouTube channel that includes vocals from another singer, denoted as “Artist A ft. Artist B.”
The inclusion of “featuring” credits is beneficial for several reasons. It provides attribution to all contributors involved in the content’s creation, fostering collaboration and mutual promotion. This practice can also broaden the audience reach for both the primary creator and the featured individual, exposing each to the other’s established viewership. Historically, this convention originates from music production credits and has been widely adopted across various content genres on the platform.