An unlisted YouTube video is a video that is not publicly searchable on the platform and will not appear on a channel’s video page. Access to the video is granted only to those who possess the direct URL. This differs from a private video, which requires specific permission from the uploader to view. An unlisted video, while hidden from general searches, can still be viewed and shared by anyone who has the link. For example, a creator might use an unlisted video to share content with a select group without making it available to the broader public.
The utilization of unlisted videos serves several purposes. It enables creators to share content with specific individuals or groups, such as collaborators, beta testers, or paid subscribers, without broadcasting it widely. Furthermore, it allows for the embedding of videos on websites or within email campaigns, controlling the viewing context. Historically, this functionality has offered a practical solution for distributing content selectively before formal public release or for providing exclusive access to particular audiences.