The selection of visual effects applied to photographs and videos on the Instagram platform that gained significant popularity during the specified year represent a key aspect of digital self-expression and online communication. These digital overlays modify the appearance of media, altering color palettes, adding textures, or applying stylistic changes to create distinct aesthetics. As an illustration, a particular effect might impart a vintage film look or smooth skin tones for enhanced portraiture.
The widespread adoption of these effects reflects a desire for individuals to curate their online presence and engage in visual storytelling. These modifications provide accessible tools for users to enhance their images and videos, aligning them with current trends and personal branding strategies. Their historical context reveals a shift towards simplified image editing techniques, empowering amateur photographers and videographers to achieve professional-looking results without specialized software or training.