The phrase identifies a subset of video content creators on the YouTube platform: individuals who are female and have achieved significant popularity and recognition. These individuals typically amass large subscriber counts, consistent viewership on their videos, and substantial engagement within their respective online communities. Examples include creators specializing in beauty and fashion, gaming, comedy, lifestyle vlogging, and educational content.
The prominence of these figures underscores the evolving landscape of media consumption and the democratization of content creation. Their success highlights the potential for individuals to cultivate significant influence and build substantial careers through online platforms. Furthermore, these creators often serve as role models, shaping trends and influencing consumer behavior across diverse demographics. Historically, the media landscape was dominated by traditional broadcast models; however, the rise of platforms like YouTube has enabled independent creators to connect directly with audiences, fostering a more diverse and personalized media experience.