The act of acquiring social media connections quickly through purchase describes a practice that aims to rapidly inflate the perceived popularity of an account. For example, an individual or business might choose to pay for a large number of new connections to their profile in a condensed timeframe.
This method is often pursued to create an initial impression of established influence or widespread appeal. Historically, it has been a tool used to attract organic growth by leveraging the perception of existing popularity. However, while offering an immediate boost in numbers, this strategy can also have significant drawbacks related to authenticity and platform credibility.