The term indicates individuals who have subscribed to receive updates and content from a specific Instagram account. These individuals have essentially chosen to view the posts, stories, and other content shared by that account in their personal Instagram feeds. For example, an account with 1,000 individuals linked to it will have a count of 1,000 attached to it.
This number is an indicator of reach, potential influence, and audience size. A significant figure can translate to increased visibility, brand awareness, and opportunities for monetization through collaborations or advertising. Historically, accumulating a large group has been a key metric for gauging success and prominence on the platform.