The practice of social media platforms, specifically Instagram, initiating follows on behalf of a user without explicit consent raises questions about user autonomy and platform behavior. For example, a user might notice they are following accounts they did not actively choose, impacting the composition of their feed and potentially exposing them to unwanted content.
Understanding the reasons behind, and impact of, such actions is crucial for both individual users and the broader digital community. Historically, similar practices have been linked to growth strategies, algorithm testing, or even unintentional software glitches. Recognizing the underlying causes allows users to better manage their online experience and advocate for more transparent platform policies.