Categorized keywords on a social media platform facilitate content discovery. For instance, users appending terms related to journeys and destinations to their visual posts enhance the likelihood of those posts appearing in relevant search results. These terms, often preceded by a hash symbol, serve as metadata, enabling aggregation and filtering of content by topic.
The judicious application of these categorized keywords offers numerous advantages. Content creators gain increased visibility, reaching a broader audience interested in travel-related subjects. Businesses within the tourism sector leverage them to promote destinations, services, and products. Their emergence coincides with the rise of social media as a primary platform for information sharing and visual storytelling, fundamentally altering the way individuals explore and plan journeys.