Labels preceded by the hash symbol (#) are employed on platforms like YouTube Shorts to categorize content and enhance discoverability. These labels function as metadata tags, enabling users to find videos related to specific topics or trends. For example, using labels related to dance challenges allows users interested in that specific content to find your short.
The strategic application of these labels is critical for increasing visibility and attracting a wider audience. Effective labels can significantly improve a short’s chances of appearing in relevant search results and suggested video feeds. The practice developed alongside the rise of social media platforms, becoming a fundamental tool for content organization and audience engagement.