The process of subscribing to specific keyword categories on Instagram allows users to curate their content feed. When a user elects to engage in this action, posts tagged with the selected keyword become integrated into their primary feed, augmenting the variety of content displayed. For example, a user interested in landscape photography might choose to monitor posts tagged with #landscapephotography, thereby receiving relevant images directly within their regular browsing experience.
This practice facilitates discovery of novel content and accounts aligned with individual interests. Previously, users relied primarily on direct searches or explored content via profiles of individuals they already followed. Subscribing to tags offers a more dynamic and personalized stream of information, fostering engagement with niche communities and exposing users to content they might not otherwise encounter. The feature also provides content creators with an extended reach, increasing visibility among users actively seeking content related to their posts.