Instagram maintains a list of prohibited hashtags, aiming to foster a safe and inclusive environment for its users. These banned terms often relate to topics deemed inappropriate, offensive, or harmful, and can range from terms associated with hate speech and illegal activities to those that violate community guidelines regarding nudity or self-harm. For example, a hashtag promoting violence or illegal drug use would be immediately prohibited.
Prohibiting certain hashtags helps to minimize the spread of harmful content, protecting vulnerable users and maintaining platform integrity. This process is crucial for brands and individuals who aim to build positive online presences, as using banned terms can result in content removal, account restrictions, or damage to reputation. Historically, the list of banned hashtags has evolved in response to changing social norms and the identification of new problematic trends.