Specific keywords preceded by the ‘#’ symbol are utilized on a visual-based social media platform to categorize and group content. Musicians leverage these tags to increase the visibility of their posts, connecting with potential fans, collaborators, and industry professionals. An example is a musician posting a song snippet with keywords like #indiepop or #newmusic.
The strategic implementation of these categorized terms offers a valuable tool for artists to expand their reach and build a following. Historically, artists relied on traditional media and word-of-mouth to promote their work; however, leveraging digital strategies has become increasingly vital. These tools provide measurable analytics, offering insights into audience engagement and the effectiveness of promotional efforts.
