The practice of categorizing and tagging content related to coastal environments on a popular social media platform involves employing specific words or phrases preceded by a hash symbol. These identifiers are commonly used to increase the discoverability of photographs and videos depicting sandy shores, ocean vistas, and associated recreational activities. For example, an image of a sunset over the ocean might be marked with a phrase like ‘#sunsetbeach’ or ‘#oceanview’.
Strategic use of these tags can significantly expand the reach of shared media, connecting it with a larger audience interested in similar themes. This benefits both individual users seeking to share their experiences and businesses aiming to promote tourism or related products. The utilization of these tags emerged alongside the growth of visual-based social media, quickly becoming an integral element in online content strategy and community building.